Progressive: GLBT Print

Progressive Insurance needed a campaign to reach out to the growing GLBT community. And one creative idea kept rising to the top – vintage photos of gay couples. After exhaustive photo searches, just to see what was out there, we discovered something. Not much was out there. And from there sprung the idea: “Being ahead of your time is never easy.” These vintage gay couples represented some of the earliest faces of pride. So we celebrated them.

But the idea didn’t stop there. In fact, we brought a whole Faces of Pride experience to gay pride events all across the country. We created a mobile portrait gallery and linked it to a thriving Facebook community where you can view hundreds of beautiful images of proud GLBT faces and couples. The program was a big hit with the GLBT community and is now being lauded as some of this year’s best advertising at the GLAAD awards.