truth: 1200

To keep up our protest on big tobacco going we decided to visualize with real people what it looks like when 1200 people drop dead. So we recruited 1200 kids from colleges near Louisville, KY to march on one of big tobacco's largest companies. Stare straight up at their offices for a little while then all drop dead at the same time. We thought it was gonna work out all right, but when it actually happened a lot of hairs on the backs of a lot of necks stood straight up.