MCLEAN, VA (February 6, 2003) - Members of the nation's major frequent flyer programs who stay at any of the 3,500 hotels franchised by Choice Hotels International in the U.S. and the Caribbean this spring will receive triple airline miles or credits.

Choice Hotels International and its agency of record, Arnold Worldwide, will launch the new integrated triple miles credit campaign on February 11, 2003. The campaign is supported by a multi-million dollar advertising campaign that will launch on cable networks including CNN, The Weather Channel, Discovery and TNT. Viewers will also catch it throughout the NCAA “March Madness” tournament, airing March 15 through April 5 on CBS. Print advertisements are slated to run in national publications such as USA TODAY, Newsweek and Time. The television includes the company's “The Power of Being There. Go” tagline and touts the business advantages inherent in travel and the myriad brands offered by Choice Hotels.

A series of radio advertisements, featuring the recognizable voice of Barry Corbin (of “Northern Exposure” fame), can be heard on national radio networks such as Westwood One and ABC Radio Network and highlight the triple miles promotion at Econo Lodge and Rodeway Inn hotels.

Beginning February 15th, members of American Airlines AAdvantage, Delta Air Lines SkyMiles, Northwest Airlines WorldPerks, United Mileage Plus and US Airways Dividend Miles will earn 750 miles per stay instead of the standard 250 miles at Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn and MainStay Suites brand hotels in the U.S. and Caribbean. Guests at Econo Lodge and Rodeway Inn will earn 450 miles per stay instead of the standard 150 miles.

Members of the Southwest Airlines Rapid Rewards Program will receive 1.5 credits instead of the usual 0.5 credits for stays at all brands.

The promotion ends April 30, 2003.

“You can't FAX a smile, you can't e-mail a handshake, and you can't be as effective professionally or personally without 'the power of being there,'” said Wayne Wielgus, senior vice president, marketing, for Choice Hotels. “As business and leisure travelers take to the road this spring, we're offering clean, comfortable accommodations at more than 3,500 locations and we're offering triple miles - a compelling reason to choose Choice brand hotels for business and leisure travel.”

Wielgus added that the promotion represents an ideal opportunity to launch Choice Hotels' newest airline partnership with Southwest Airlines. “Southwest defines value for millions of air travelers,” he said. “We are delighted to add to that value by extending triple credits to Rapid Rewards members.”

Creative credits for the TV, radio, print, interactive, trade and POP campaign include:

Choice VP Advertising: Laura Bajkowski
Account Director: Michael Dail
Executive Creative Director: Woody Kay
Creative Director: Greg Johnston
Creative Team: Scott Harris, Mick Sutter, Jason Kress, Joe Easton, Eric Knaub and Craig Coughlin

Choice Hotels International is one of the world's largest lodging franchisors, marketing more than 5,000 hotels open or under development in 46 countries under the Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, MainStay Suites and Rodeway Inn brand names. For more information on Choice, visit the company's web site at http://choicehotels.com

About Arnold Worldwide
Arnold Worldwide, a highly creative agency focused on strong business results for its clients, is the headquarters of Arnold Worldwide Partners, a global network owned by Havas (Nasdaq: HAVS, Euronext Paris: HAV.PA). The $2.1 billion agency network has offices throughout the United States including its Boston headquarters, New York City, Washington D.C. and St. Louis. Named one of the three most creative agencies in the world by Creativity magazine, the agency has been awarded the Grand Prix at the International Festival in Cannes, as well as the top prize at the International Andy Awards. In addition, Arnold is a two-time winner of the prestigious Grand Kelly, and has received numerous Clios, EFFIEs, Obies and One Show awards.

To receive triple miles, guests need only to stay at a qualifying rate and provide their selected frequent flyer number upon check-in. Reservations at any Choice brand hotel are available at www.choicehotels.com www.choicehotels.com or by calling 1-800-4CHOICE.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites, Econo Lodge, Rodeway Inn, 1-800-4CHOICE and The Power of Being There. Go are proprietary trademarks and service marks of Choice Hotels International.

Please allow 6-8 weeks after hotel stay for milescredits to be posted to your account. American Airlines: American Airlines and AAdvantage are registered trademarks of American Airlines, Inc. American Airlines reserves the right to change AAdvantage program rules, regulations, travel awards and special offers at any time without notice, and to end the AAdvantage program with six months notice. American Airlines is not responsible for products or services offered by other participating companies. For complete details about the AAdvantage program, visit www.aa.com. Delta: All standard Delta SkyMiles program rules and conditions apply. Northwest Airlines: Participation in WorldPerks is subject to the terms and conditions of the WorldPerks Program. Southwest Airlines: All Rapid Rewards rules and regulations apply. Southwest Airlines Rapid Rewards Members must present their membership number to receive 0.5 credits per stay. United: Miles accrued and awards issued are subject to the terms and conditions of the United Mileage Plus program. United, its subsidiaries, affiliates and agents are not responsible for any products and services of other participating companies. Taxes and fees related to award travel are the responsibility of the passenger. United and Mileage Plus are registered trademarks. US Airways: All Dividend Miles terms and conditions apply.